About AutoMarket SA
We're on a mission to make buying, selling, and financing vehicles in South Africa as simple, transparent, and fair as possible.
Built to Fix a Broken Experience
AutoMarket SA was founded after experiencing firsthand just how frustrating, opaque, and time-consuming buying or selling a car in South Africa could be.
Between inflated dealer pricing, lack of market transparency, weeks of paperwork for ownership transfers, and confusing finance processes — we knew there had to be a better way.
So we built AutoMarket SA: a platform that puts buyers and sellers on a level playing field, with AI-powered pricing, instant finance, and the first digital transfer process in SA.
50,000+
Vehicles Listed
R2.4B+
In Vehicle Sales
12,000+
Happy Customers
4.8 ★
Average Rating
What We Offer
A complete end-to-end vehicle ownership platform
Online Marketplace
Browse 50,000+ verified listings from dealers and private sellers across South Africa.
AI Valuation
Get instant AI-powered market valuations based on live transaction data and demand.
Finance Marketplace
Compare and apply for vehicle finance from SA's top banks and finance houses online.
Digital Transfer
Complete the entire ownership transfer process digitally in days, not weeks.
Our Journey
2022
Company founded
AutoMarket SA launched in Cape Town with 50 listings
2023
Expanded nationwide
Opened Johannesburg office. 5,000 listings. First R100M in sales
2024
AI Valuation launch
Launched AI-powered vehicle valuation. Partnership with major banks
2025
Digital Transfer
Pioneered South Africa's first fully digital ownership transfer process
Meet the Team
Experienced professionals passionate about transforming automotive transactions
Sipho Nkosi
CEO & Co-founder
Former FNB Head of Digital Innovation
Lerato Dlamini
CTO
Previously at AWS and Takealot
Marco Ferreira
Head of Finance
Ex-Wesbank vehicle finance specialist
Ayanda Mthembu
Head of Operations
Vehicle trade & licensing expert